5. Introduction and Background

* Research Goals

* Factors

* Sort of Study

5. Sampling

* Hypotheses

* Analysis Design

2. Assumptions

2. Delimitations


Packaging is an extremely important marketing strategy to glamorize your merchandise in order to entice the consumer's attention. Occasionally packaging is indeed important that it cost more than the product on its own in order to attract the customers to buy it. Most buyers judge a product by the packaging before buying. So it is logical to say desirable packaging is essential in order to get the very first time buyers to buy your products. There are many elements involved in the success of your product and packaging is one of the key individuals of purchase. This statement is to understand the role of packaging in the success of the product, it is crucial to know the key elements in packaging which are working or not working to get the consumer. The different forms of the labels types that are available to us are Tetra pack, Plastic-type material bags, Tins, Paper carriers, Plastic bottles, Pipes, Soft pockets, Nozzle wine bottles, Gunny carriers, Paper boxes. In the case of Grain purchase it truly is observed that packaging is seen important however not important. (Most buyers were obtaining branded rice in 20 kg jute bags and were driven more by price vs . packaging. )

Research Goals

To evaluate the modern packaging to get Saffola rice.

Basic studies have reflected within the need for a fresh packaging. When the packaging can be confirmed at the outset, it is essential to inform the credibility the packaging lends to the rice inside and also to understand the motorists of these impacts. Also it gives an opportunity to record cues intended for improvement.


* Reliant: Purchase Choice,

5. Independent: Total packaging

* Intervening: Introduction of any new the labels concept by simply competitor, change in requirement/ need....


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