Marketing Supervision

DATE

20/07/2012

Term Report

Marketing Strategy

SUBMITTED TO

Ms. Beenish Nida

Bushra911

Hira Fatimah 1088

Saba Matin 10935

Iqra School North Nazimabad Campus

Desk of Items

Work Load Distribution7

Acknowledgment9

1 ) Executive Summary10

2 . Marketplace Analysis11

2 . 1Market Explanation: 11

installment payments on your 2Market Size: 11

installment payments on your 3Market Segmentation: 13

2 . 3. you Demographic Segmentation: 13

2 . 3. a couple of Geographic Segmentation: 14

2 . 3. 3 Psychographic Segmentation: 14

installment payments on your 3. 5 Behavioral Segmentation: 14

installment payments on your 3. a few According to Benefits Desired: 14

installment payments on your 4Competition: 12-15

2 . four. 1Direct Competitors: 15

installment payments on your 4. 2In Direct Opponents: 15

installment payments on your 4. several Competition and Market share16

2 . 5. 4 Competitiors strengths and weakness16

several. Consumer Analysis17

3. 1Nature of buying decision: 17

3. 2Participants: nineteen

3. 3Demographics: 20

three or more. 4Psychographics: twenty

4. Elements that Trigger Customers to Switch21

4. 1 Costs: 21

5. 2 Inconvenience21

4. several Core Service Failure21

4. 4 Support Representatives mistakes21

4. your five Response to Service Failure21

some. 6 Competition22

4. 7 Ethical Problems22

4. almost 8 Involuntary Switching22

5. Service Quality Management23

5. you Strategic Idea: 23

your five. 2 Substantial Standards: 3

6. PESTEL Analysis24

6. 1 Economy24

6. a couple of Politico Legal24

6. 3Demographic25

6. four Technology25

6th. 5Echological(natural)26

6th. 6Sociocultural26

7. SWOT Analysis27

7. 1Internal(Strengths)27

7. 2Internal(Weaknesses)27

7. several External(Threats)28

six. 4 External(Opportunities)28

8. Objective Statement and Vision Statement29

8. one particular Mission Statement29

8. a couple of Vision Statement29

9. Objectives30

9. 1 Short Term30

9. two Long Term30

10. Marketing Strategy- Market31

10. 1 Market Segmentation Bases31

10. 1 . one particular Demographic segmentation31

10. 1 ) 2 Psychographic Segmentation31

10. 1 . 3Behavioral Segmentation32

15. 1 . some Geographic32

12. 2 Concentrate on Market32

twelve. 3 Marketplace Positioning33

twelve. 3. you Positioning Statement33

10. a few. 2 Setting Strategy33

15. 3. a few Slogan35

10. Marketing Strategy Product36

11. one particular Levels of Product36

11. 1 . 1 Core Benefit36

11. 1 . 2 Actual Product36

11. 1 . 3 Increased Product36

11. 2 Support life Cycle Stage36

11. 3 Product Characteristics (Product Features, Style& Style, Quality)37 10. 4 Brand, Brand Image, Brand Equity37

11. a few Product Support Services37

12. Marketing Strategy- Price39

doze. 1 Charges Objectives39

doze. 2PricingMethod……………………………………………………………………………………………………. 39 12. 3Pricing Strategy……………………………………………………………………………………………………39 12. 3. 1 Penetration Selling price: 39

13. Marketing Strategy- Distribution(Place)41

13. 1 Geographical Coverage41

13. 2 Circulation Channels41

13. Marketing Strategy- Promotion43

13. 1 Advertising Goals43

13. 2 Advertising (Reach, Frequency, Media Theme)43

13. a few Sales Force requirements, techniques and management43

13. 4 Sales Promotion44

13. 5 Publicity/ Public Relations44

13. 6 Direct Marketing45

14. Budget46

References: 60

Work Load Division

Usman GhaniAwan:

Enrolled since 10939, Usman has contributed individually in the following areas: * Marketplace Analysis

* Customer Analysis.

Bushra Mehmood:

Enrolled as 1088 Bushra features contributed individually in

2. PESTEL Examination

2. Market Segmentation Bases

* Marketplace.

Saba Matin:

Enrolled while 443 Saba Matin features individually added in

* Circulation

* Market Positioning

5. Mission and Vision Assertions.

Samyia Ahmed:

Enrolled since Samiya Ahmed has offered individually in

5. Market Approach –Product,

2. Objectives.

Hira Fatimah:

Signed up as 10935 Hira features contributed separately in

* Factors that cause Clients to Switch

* Service Quality Management

* Online marketing strategy – Price.

Team Operate:

* SWOT

* Exec Summary

* Finances

* Campaign,

Verification

This record is the merchandise of the attempts of our group members. Following being thankful to Changeless ALLAH our company is really thankful to our group members for putting their particular efforts...

Recommendations: S. No | Web Addresses

1 ) | www.pta.gov.pk

2 . | www.wikipedia.com

three or more. | www.metro.com.pk

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